key.tools

Tool spotlight

Lulu

Publish. Print. Prosper.

Design & Creativity

Pricing

Free to create and publish ebooks. Lulu takes a commission on sales (e.g., 10% for eboo...

Primary use case

Self-publishing ebooks and print books.

Last updated

Nov 22, 2025

Snapshot

Lulu.com is an online self-publishing platform that empowers authors to create, publish, and sell both print and ebooks. It offers tools for book design, global distribution, and direct sales.

Key highlights

Free to create and publish ebooks.

Global distribution to major online retailers.

Authors retain high royalties, up to 90% for ebooks.

Print-on-demand eliminates inventory and upfront printing costs.

Quick start

  1. 1 Create a free account on Lulu.com.
  2. 2 Upload your manuscript and cover files.
  3. 3 Set your ebook's price and distribution options.
  4. 4 Review and approve your project for publishing.

Where it shines

Independent authors and self-publishers.

Creators seeking global book distribution.

Anyone wanting to sell ebooks directly.

Authors looking for print-on-demand services.