key.tools

Tool spotlight

Fullstory

The Behavioral Data Platform

Content Creation

Pricing

Offers a free plan with basic analytics and session replay. Paid plans (Business, Advan...

Primary use case

Improving customer support and issue resolution.

Last updated

Nov 19, 2025

Snapshot

Fullstory is a digital experience intelligence platform that records and visualizes user interactions on websites and apps. It provides detailed insights into user behavior to help businesses understand customer journ...

Key highlights

Comprehensive session replay with AI-powered summaries.

Advanced analytics including heatmaps, funnels, and segmentation.

Facilitates cross-functional team collaboration and issue resolution.

Quick start

  1. 1 Install the JavaScript data capture snippet.
  2. 2 Define user segments for focused analysis.
  3. 3 Explore user sessions with Omnisearch.
  4. 4 Set up dashboards to monitor key metrics.

Where it shines

Product managers optimizing user experience.

UX designers identifying friction points.

Marketing teams visualizing user engagement.

Customer support for issue reproduction.